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Scandalous!

Photos of Influencer Adele Bespalov Spark Outcry Over “Extreme Thinness” 

Israeli influencer Adele Bespalov faces backlash over Terminal X fashion campaign photos, igniting debate about social responsibility and body image standards in the fashion industry.

3 min read
Terminal x
Photo: @terminalx

A recent fashion campaign featuring Israeli influencer Adele Bespalov has ignited a heated debate online about body image, social responsibility, and the fashion industry’s role in shaping beauty standards. The backlash centers on Bespalov’s visibly thin appearance in a sponsored post for Terminal X, which many critics say promotes an unhealthy ideal to her over half a million followers, most of whom are young women.

“Extreme Thinness Shouldn’t Be a Beauty Ideal”

Russell later elaborated on his comments in a follow-up post, defending his stance from a professional standpoint:

“Let me be clear: Adele is a smart, ambitious woman who’s built a brand out of nothing. But in her current physical condition, I would not cast her in a fashion campaign. Not because she lacks value, but because I believe extreme thinness should not be portrayed by a major brand as an aspirational beauty ideal for hundreds of thousands of young girls.”

He added:

“It’s her full right to reach whatever weight she wants. But as an influencer with 564,000 followers, most of them female, she carries a tremendous responsibility to promote a healthy body image.”

We chose not to show the model's pictures
Photo: Instagram/@terminalx

Russell went on to critique what he sees as a broader trend among influencers who continuously highlight weight loss without ever declaring satisfaction:

“It’s always ‘Look how much I lost,’ or ‘I’m almost at my goal.’ But that goal never comes. You never see them say ‘I’m thin enough, I feel amazing, I can stop now.’ It’s always thinner, then thinner still. As an adult, this distorts even my own perception of beauty. Imagine what it does to a 13-year-old girl who looks up to them.”

Publicity vs. Public Responsibility

Russell’s remarks have reignited debate over a long-standing and controversial issue: the glorification of extreme thinness by fashion influencers and brands. While influencers like Bespalov insist on their autonomy and right to control their bodies, critics argue that their platforms, and the audiences they attract, come with significant ethical responsibilities.

Where Do the Brands Stand?

The controversy has raised pressing questions about the role of brands like Terminal X and Lierac Israel, who continue to partner with Bespalov despite the mounting criticism. For many, the influencer’s thin appearance and polarizing public persona are part of a calculated marketing strategy, one that draws attention and, ultimately, sales.

The Bigger Picture

As the fashion and influencer industries grapple with evolving standards of beauty, mental health awareness, and digital influence, the line between self-expression and social accountability continues to blur. For now, the debate surrounding Adele Bespalov reflects a broader cultural reckoning with the images and values we promote in the digital age.


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