This New Haredi Ad Agency Is Turning the Orthodox Market Upside Down
Expando is rewriting the rules of digital marketing for Israel’s ultra-Orthodox sector. Here’s how they’re doing it, who’s behind it, and why the biggest brands are already on board.
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The ultra-Orthodox community in Israel has long been underserved—and misunderstood—by the country’s advertising industry. Traditional firms remain stuck in outdated tactics, relying on street posters, Yiddish newspapers, and recycled slogans. But one bold agency is now shaking up the system from within.
Meet Expando, a young and ambitious Haredi ad agency that’s not just keeping up with the digital revolution, but actively reshaping it.
Why Expando Matters
While most marketing campaigns targeting the Haredi sector continue to operate under 1990s assumptions, Expando is stepping in with data, creativity, and a deep cultural fluency. Its founders - young, plugged-in professionals in their 20s and 30s - pair cutting-edge digital strategy with an authentic understanding of the Haredi mindset. They work across every sub-sector, from Hasidic to modern Yeshivish.
Expando is not just another agency. It's a full-stack communication partner. From high-level strategic consulting to rabbinic public relations, influencer collaborations, creative production, social media, polling, and market research - they provide it all under one roof.
“We’re here because the old playbook stopped working,” the team says. “The Haredi consumer is smarter, more connected, and expects more than a pashkevil on a wall.”
Real Results, Real Clients
Despite launching only recently, Expando already handles major campaigns for some of Israel’s largest brands:
Colmobil Sonol Gas Skywell Milean (Minline) BiotechAir Ofer Liss Migdar Insurance Metro Motor Gindi Holdings Canada-Israel Lubinski Group
Each of these companies turned to Expando not just for access to the Haredi market—but to speak the language of its future.
The Process: Research, Strategy, Execution
The Expando approach is methodical:
No gimmicks. No shortcuts. Just results.
The New Orthodox Marketing
Expando's team includes top-tier strategists and marketers, alongside a new generation of Haredi creatives. Their campaigns are bold, sometimes provocative, but always culturally grounded. Whether it’s Instagram or printed flyers, WhatsApp channels or YouTube—Expando crafts the right message for the right medium.
“Our community changed drastically in the past decade,” say the founders. “You can’t win with generic ads anymore. You need relevance, precision, and a real understanding of how we live and think.”
Expando: The New Haredim. The New Marketing.