Thank You Hashem: From Tzfat to TikTok, A Global Movement of Jewish Gratitude
How the Thank You Hashem movement evolved from a simple prayer in Tzfat to a global phenomenon, combining music, social media, and spirituality to spread Jewish gratitude.
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A Phrase Becomes a Movement
What began in 2018 as a simple expression of thanks to God has grown into a vibrant global movement. Thank You Hashem (TYH), founded in Tzfat, Israel, by the Blumstein brothers, has become a cultural force, blending music, spirituality, and social media to inspire Jews across the world.
The phrase “Thank You Hashem” has since evolved into a spiritual brand, complete with music albums, viral videos, and a loyal following that sees gratitude not only as a prayer but also as a lifestyle.
From Prayer to Playlists
Music is at the heart of the TYH movement. The group has produced a string of successful albums that carry its message of joy and thankfulness. Releases such as Mevakshei Hashem (2021), Happy Clappy (2023), Rise Up (2024), and Happy Clappy 2 (2025) have drawn wide audiences, with lively beats and sing-along melodies that turn faith into celebration.
The group’s musical reach expanded even further in March 2025, when Jewish superstar Avraham Fried joined TYH for a special Purim single, Layehudim. The collaboration blended Fried’s iconic voice with TYH’s modern style, bridging generations and strengthening the movement’s cultural foothold.
Gratitude Goes Viral
TYH has tapped into social media to transform gratitude into community. On TikTok, the official @thankyouhashem account has attracted more than 43,000 followers and over 1 million likes, reaching audiences far beyond traditional religious spaces.
The TikTok strategy mixes lighthearted joy with spiritual reflection. Videos spotlight:
This blend of authenticity and creativity has turned the account into a hub for Jewish pride, gratitude, and spiritual inspiration in the digital age.
Restoring Joy, Rebuilding Legacy
For TYH’s founders and followers, the mission is simple but profound: to infuse Jewish life with thankfulness. The movement sees every album, every TikTok post, and every public celebration as another step in “normalizing gratitude” as a daily Jewish practice.
From Tzfat’s winding alleys to Miami campuses and TikTok feeds worldwide, Thank You Hashem is more than a slogan, it’s a global reminder that joy and faith can flourish in every corner of Jewish life.