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Discover everything about Nutella, the iconic hazelnut and cocoa spread created by Ferrero that has become a global cultural phenomenon and beloved breakfast staple
Nutella is a beloved hazelnut and chocolate spread manufactured by the Italian company Ferrero. Created in 1964, this iconic spread combines roasted hazelnuts, cocoa, sugar, palm oil, and skimmed milk powder to create its distinctive smooth texture and unique taste that has captured the hearts of consumers worldwide.
The spread's origins trace back to post-World War II Italy, when cocoa was scarce and Pietro Ferrero, a pastry maker from Piedmont, created a paste of hazelnuts, sugar and a small amount of cocoa. This innovation eventually evolved into what we now know as Nutella, becoming one of the most successful food products in history.
Today, Nutella is produced in various facilities around the world and consumed in more than 160 countries. The spread has become such a cultural phenomenon that World Nutella Day is celebrated annually on February 5th, bringing together millions of fans who share their love for this hazelnut-chocolate creation through social media and local events.
The versatility of Nutella has contributed significantly to its global popularity. While traditionally enjoyed as a breakfast spread on bread, pancakes, or croissants, it has evolved into a key ingredient in numerous recipes, from baked goods to beverages, and is frequently featured in creative culinary innovations by both home cooks and professional chefs.
Despite its widespread popularity, Nutella has also faced scrutiny regarding its nutritional content and the environmental impact of palm oil production. Ferrero has responded by committing to sustainable palm oil sourcing and maintaining transparency about the product's ingredients and nutritional value.