"Reminds Me of October 7”: Kadri Faces Criticism for Accident Video
Israeli singer Nasreen Kadri sparks outrage with TikTok video depicting car accident scene, drawing criticism from road safety groups and viewers who connect it to October 7 events.
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Nasreen Kadri has drawn widespread criticism after posting a TikTok video promoting her new song Hello, in which she appears, along with the song’s creator Ofir Malul and his partner, seemingly sprawled across a car as if injured or dead in an accident. The caption read: “If we had an accident, the music would keep playing.”
The video, part of a recent social media trend, has provoked backlash from Israel’s road safety organization, Or Yarok. The group condemned what it called the “cynical use” of traffic accidents, emphasizing the emotional toll such content could have on families who have lost loved ones.
"Every day, a person dies in a road accident in Israel," the organization said. "Traffic accidents cause sorrow, suffering, and pain for thousands of families each year. Cynical or humorous use of such tragedies is demeaning and hurtful. It is possible to promote a new song without harming grieving families whose lives have been devastated."
Or Yarok also urged Kadri to remove the video and post a clarification encouraging her audience to drive safely.
"Israeli society as a whole pays a heavy price for government failures in preventing road deaths. It is expected that an influential figure like Nasreen set an example and promote positive, safe content," the organization added.
Many viewers drew another, more harrowing connection. The imagery of Kadri and her friends lying across the vehicle reportedly evoked memories of the horrifying October 7 attacks, with several users commenting on social media:
"Horrifying, especially during times like these," wrote one. "Shocking, what is this? Reminds me of 7/10," said another. "Reminds me of sad days, not funny at all!"
As the debate continues online, Kadri’s video highlights the tension between social media trends and sensitivity to real-world tragedies, sparking discussions about artistic freedom, responsibility, and the impact of viral content in a society still processing the trauma of recent events.